Privacy Policy
Last Updated: April 9, 2026
ButtSnorkelers International LLC ("we," "us," "our," or "the Company") operates buttsnorkelers.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make a purchase. We take your privacy seriously — almost as seriously as we take snorkeling.
1. The Stuff We Collect (Information Collection)
We collect information you voluntarily provide when you place an order through our Site. Since we operate on a guest checkout model (no accounts, no passwords, no drama), the information we collect is limited to what is needed to fulfill your order:
- Contact Information: Name, email address
- Shipping Information: Mailing address (so your gear actually arrives)
- Payment Information: Processed securely by Stripe — we never see, store, or have access to your full credit card number, CVV, or payment credentials
- Order Details: Products purchased, sizes selected, order totals
- Communications: Any emails or messages you send us (including the funny ones)
Automatically Collected Information
When you visit the Site, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Operating system
- Referring URLs
- Pages visited and time spent on those pages
- Device information
2. Why We Need Your Stuff (Use of Information)
We use the information we collect for the following purposes:
- Order Fulfillment: Processing, printing, and shipping your order through our fulfillment partner, Printful
- Customer Service: Responding to your inquiries, resolving issues, and processing returns or replacements
- Email Communications: Order confirmations, shipping notifications, and (only if you opt in) promotional messages about new products or deals
- Site Improvement: Understanding how visitors use our Site so we can make it better
- Legal Compliance: Meeting our legal and regulatory obligations
- Fraud Prevention: Detecting and preventing fraudulent transactions
3. Who Else Sees Your Stuff (Third-Party Services)
We share your information only with trusted third-party service providers who help us operate our business. We do not sell your personal information to anyone. Ever. Not even for a really good snorkel.
- Stripe: Our payment processor. Stripe handles all payment transactions securely. Their privacy policy is available at stripe.com/privacy.
- Printful: Our print-on-demand fulfillment partner. We share your name and shipping address so they can print and ship your order. Their privacy policy is available at printful.com/policies/privacy.
- Netlify: Our website hosting provider. They may collect basic analytics data. Their privacy policy is available at netlify.com/privacy.
We may also disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
4. Cookies & Tracking (The Digital Kind, Not Snacks)
Our Site uses a minimal number of cookies necessary for the Site to function properly. We do not use advertising or behavioral tracking cookies. For full details, please see our Cookie Policy.
5. How Long We Keep Your Stuff (Data Retention)
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including:
- Order records: Retained for a minimum of 7 years for tax and legal compliance
- Customer service communications: Retained for up to 3 years after the last interaction
- Automatically collected data: Retained for up to 26 months
After the retention period, your data is securely deleted or anonymized.
6. How We Protect Your Stuff (Security)
We implement industry-standard security measures to protect your personal information, including:
- SSL/TLS encryption for all data transmitted between your browser and our Site
- Secure payment processing through Stripe (PCI DSS compliant)
- Limited access to personal information on a need-to-know basis
- Regular security reviews of our systems and practices
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. (But we try really, really hard.)
7. Your Rights (California Residents — CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:
- Right to Know: You can request details about the personal information we have collected about you in the past 12 months
- Right to Delete: You can request that we delete personal information we have collected from you, subject to certain exceptions
- Right to Opt-Out of Sale: We do not sell personal information, so this right is automatically satisfied
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
To exercise any of these rights, contact us at SOS@buttsnorkelers.com. We will respond to verifiable requests within 45 days.
8. Your Rights (EEA/UK Residents — GDPR)
If you are located in the European Economic Area or the United Kingdom, you have the following data protection rights under the GDPR:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate personal data
- Right to Erasure: Request deletion of your personal data (subject to legal obligations)
- Right to Restrict Processing: Request that we limit how we use your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to our processing of your data for certain purposes
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
Our legal basis for processing your personal data is the performance of a contract (your order) and our legitimate interests in operating our business. To exercise your rights, email us at SOS@buttsnorkelers.com.
9. Kids, Stay Out of the Deep End (Children's Privacy)
Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at SOS@buttsnorkelers.com, and we will promptly delete such information.
10. Links to Other Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any third-party sites you visit. (We can only protect your cheeks on our turf.)
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.
12. Contact Us (Send an SOS)
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, contact us: